01
Business context
Intuital connects business context, data, processes, decision rules and tools across CRM, ERP and Unified Commerce—so authorised agents work from a single, current view of the business.
AGENTIC BUSINESS OPERATING SYSTEM
The operating foundation for your AI transformation.
Intuital is the Agentic Business Operating System for growth businesses, bringing CRM, ERP and Unified Commerce into a shared, governed foundation for connected AI execution.
People direct the business. Agents take on more of the execution.
- More effective customer acquisition and growth
- Faster, more frictionless service
- Connected customer, commerce and operations
- Less manual coordination
COMMERCIAL FOUNDATIONManagement-reported · verification pending
A$1.3m
Annual recurring revenue
2025-26 Financial Year
140
Clients
Winery customers across Australian and New Zealand wine regions
vinCreative
Live product built on Intuital
The first live, revenue-generating commercial implementation of Intuital, for wine and hospitality
THE INVESTMENT THESIS
AI needs more than a conversation.
To do useful work, agents need reliable business context and controlled access to the systems where decisions become actions.
From people coordinating fragmented applications to people directing agents that execute connected business processes.
Intuital is not a chatbot, a content tool or isolated automation. It is the governed operating environment where that change happens—with people retaining authority over material decisions.
02
Governed execution
The AI harness is designed to give agents and product managers defined tools, permissions, approvals, escalation and an auditable record.
03
Repeatable delivery
Successful workflows can become reusable implementation patterns, supported by consultants and agencies.
THE PLATFORM
CRM, ERP and Unified Commerce. One governed foundation.
Intuital’s aim is to bring four connected elements into one shared operating foundation that underpins AI transformation. Its first live implementation, vinCreative, already runs this foundation for wine and hospitality businesses; broader agent capabilities are in development.
CRM
Customer and prospect relationships, acquisition, marketing, engagement, service and retention.
ERP
Operational information, resources, inventory, orders and business rules.
Unified Commerce
Connected digital and physical sales, POS, memberships, loyalty, payments and fulfilment.
Governed agent execution
Context, tools, workflows, permissions, approvals, auditability and escalation.
Why wine first
The segment spans SOHO to mid-enterprise, and its model—web, eCommerce, POS, marketing automation, CRM, ERP, production and finance integrations—stress-tests the unified data and commerce layers the framework depends on, while the deployment funds what comes next.
From systems of record
To systems capable of governed action.
PRODUCTS
Built on Intuital.
Adopt Intuital through products designed for distinct business environments. Each applies the same operating-system foundation to a focused set of customer, growth and commerce workflows. Select a product to see its focus.
PARTNERS & CHANNELS
Three distribution paths. One platform.
Each product reaches its market through a distinct channel. These are the paths being developed—not signed partnerships, certifications or marketplace listings.
Consultants & marketers
Stratozphere and wider Intuital adoption—tools that scale the firm’s own practice, then its clients’ businesses.
Wine & hospitality businesses
vinCreative, live across Australian and New Zealand wine regions.
Restaurants & hospitality
Pozable, with a potential Block/Square merchant and partner ecosystem pathway, subject to beta validation and agreements.
WHERE WE START
A focused path through complex, everyday industries.
The strategy starts with workflows where fragmented systems and manual hand-offs create a clear need for coordination. vinCreative proved the framework in wine and hospitality; these are the segments where the same playbook applies next. Expansion is an opportunity to further validate—product-market fit across new segments and their workflows.
01 / 04Hospitality
Connected guest, commerce and venue operations.
02 / 04Business consultants
Client acquisition, engagement and practice growth.
03 / 04NFPs & associations
Membership, engagement and service coordination.
04 / 04FMCG
Orders, channels and inventory across a complex footprint.
MARKET OPPORTUNITY
Sized from the bottom up, not the top down.
The relevant market is not every business with software. It is businesses with enough operating complexity and digital activity to benefit from a unified platform, governed AI workflows and partner-enabled implementation. The sequence deepens the AU/NZ beachhead in adult beverage and hospitality, then extends into broader APAC marketing and consulting segments—where Intuital’s own operating experience becomes the entry point—and compounds through agency delivery.
Eligible businesses × plausible annual customer revenue.
Management’s 10% share ambition applies only to defined industry segments—not all SMBs, and not the global market. Bottom-up customer targets must be supported by partner reach, conversion, implementation capacity and retention.
AU / NZ
Beachhead
From the wine & hospitality base established by vinCreative, expansion targets other adult beverage and hospitality segments across Australia and New Zealand—adjacent operating models that reuse the same unified data and commerce foundation. 2.8m+ actively trading Australian businesses (ABS, June 2026) set the broad population; segment-level counts are being validated.
APAC
Regional expansion
Intuital runs its own practice on its own platform. The operating knowledge and technology built delivering vinCreative give the company strong, firsthand capability to support the marketing and business consulting segments: tools that first scale the consulting firm’s own business, then more generically the businesses of its clients. Country-by-country sizing follows; no aggregate regional figure is claimed.
Agencies
Compounding channel
Those consulting and agency firms become the channel. Once they run and grow their own business on Intuital, they extend the same governed platform to their client bases—widening distribution and delivery capacity without a large fixed team.
Global
Long-term horizon
Target-country eligible businesses × realistic annual spend. A strategic horizon, not an immediate obtainable market.
Business counts: Australian Bureau of Statistics / ASBFEO as cited in the information memorandum. Serviceable-market assumptions by country and industry are subject to diligence.
BUSINESS MODEL
Software with a service. Built to become more repeatable.
The proposed model combines recurring platform fees, measured AI usage and separately scoped implementation. Partners may broaden distribution and delivery as the work becomes more standardised.
01
Recurring platform
The existing customer base provides a foundation for deeper module adoption and expansion.
02
Governed AI workflows
Prove task quality, business outcome and cost-to-serve before scaling deployment.
03
Partner-enabled delivery
Package reusable playbooks so consultants and agencies can extend reach without assuming a large fixed team.
Partner distribution and proposed pricing are plans to test, not established revenue streams.
DISCIPLINED EXECUTION
Each stage must earn the next.
The path to scale is a sequence of evidence gates, not a projection presented as certainty.
Validate the base
Reconcile ARR, customer cohorts, module usage and retention.
Prove workflow value
Measure outcomes, quality, approvals, exceptions and AI cost.
Make delivery reusable
Demonstrate lower deployment effort without losing quality.
Expand through partners
Test partner activation, customer retention and unit economics.
VISION · ZERO STAFF AI
Progressively more AI-centric. Built toward Zero Staff AI.
Intuital and its products are being developed to take on increasing portions of business execution—from assistance, to authorised actions, to connected processes and bounded autonomy. Our Zero Staff AI vision is to minimise routine staff-dependent execution while preserving human direction and accountability.
Zero Staff AI is not a separate product or a distant slogan—it guides what we build today. The bidirectional Square integration, a world first, shows the data and API accessibility this direction depends on.
STAGE 01
AI assistance
Agents support people with context-aware recommendations and drafting.
STAGE 02
Authorised execution
Agents take defined actions within granted permissions and approvals.
STAGE 03
Connected process orchestration
Agents carry complete processes across CRM, ERP and commerce.
STAGE 04
Increasingly autonomous operations
Bounded autonomy, with people directing strategy and managing exceptions.
A development direction, not completed functionality. People retain authority and accountability for consequential decisions.
COMPANY
Developed by Aspedia Australia.
Aspedia Australia is the company developing and commercialising Intuital and its market-facing products.
Aspedia Australia develops Intuital, the Agentic Business Operating System for growth businesses. vinCreative, Stratozphere and Pozable are market-facing products built on Intuital, each applying the same foundation to distinct customers, workflows and distribution opportunities. Our long-term vision is Zero Staff AI.
LEADERSHIP
Built by operators who have done this before.
Aspedia Australia is led by a founder with four decades in technology and business—and a track record of building and listing a technology company—supported by a delivery team across technology and software.
MW
Mike Whitehouse
Founder
Four decades across broadcast technology, computing, sales and marketing. Founded ISP IntraPower in 1997 and led it to an ASX listing in 2005, then established Aspedia Australia, which develops Intuital and vinCreative—the first live product built on it.
LinkedIn profilePG
Phil Gersekowski
Chief Technology Officer
CD
Christian Dale
Software Manager
Advisors & partners
The delivery model is designed around partner-enabled implementation—consultants and agencies extend reach without a large fixed team. Advisor and partner appointments will be announced as they are confirmed.
INVESTOR ENGAGEMENT
A serious conversation starts with the evidence.
We welcome investors and strategic partners who value a measured path from existing software revenue to governed AI execution and repeatable distribution.
Start an investor conversation
Email the Intuital team at hello@intuital.com. Tell us a little about your interest: investment focus, typical cheque size, or the questions you'd like to cover.
Investment terms and materials are shared through direct discussion, subject to appropriate confidentiality arrangements.
Suggested diligence agenda
- ARR quality and customer retention
- Live AI workflows and operating controls
- Technical architecture and IP ownership
- Partner economics and repeatable delivery
- Strategic agreement scope